In the summer of 2010, first-time mom Kimberly Goodwin was ready for a day at the beach in Nantucket with her three-month-old daughter, Reese. Having packed everything but the crib, Goodwin was prepared for anything—until the baby needed changing. Only an hour into the day, Goodwin struggled to pull off Reese’s wet suit, change her diaper and put the suit back on, all while the infant wailed. She thought, there has to be an easier way. Why don’t they make bathing suits with snaps? An idea turned into a mission and Snapping Turtle Kids was born.
Snapping Turtle Kids prides itself on designing swimwear and accessories to make your job as a parent a smooth sail. Our collection features stainless steel snaps for swimsuits, and 100% cotton terry cloth for beach cover ups and hats. Each collection was designed in New York City’s Garment District, and is inspired by our favorite vacation spots across the country.
Goodwin, no stranger to the fashion industry, is the former Promotion Director for Lucky magazine and Associate Director of Fashion Merchandising for Vogue. With Snapping Turtle Kids, she uses her industry background to create a brand that is as functional as well as fashionable.